Technical Marketing Specialist

Technical marketing role focused on industrial manufacturing markets, customer relationship management, market analysis, trade shows, and new market development.

Job Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field

• Experience in technical marketing or related roles

• Manufacturing or industrial sector experience

• Industrial manufacturing background

• Experience developing value propositions and competitive positioning

• Experience conducting market research and market analysis

• Experience identifying market opportunities and expansion areas

• Experience developing marketing strategies for technical products or industrial services

• Experience creating sales presentations, product brochures, case studies, whitepapers, and marketing collateral

• Experience using CRM systems

• Experience using marketing automation tools

• Ability to travel occasionally for trade shows, conferences, and customer meetings

Preferred Skills

• Salesforce experience

• HubSpot experience

• Experience supporting sales teams with technical marketing materials

• Experience working with product development teams

• Experience with trade show coordination

• Experience with customer relationship management in industrial or manufacturing markets

• Experience translating technical concepts into marketing content

• Experience tracking marketing metrics, lead generation, conversion rates, and return on investment

Job Responsibilities

• Develop understanding of product value propositions and competitive advantages

• Identify customer priorities, market needs, and competitive differentiators

• Conduct market research and analysis for industrial manufacturing markets

• Identify emerging trends, market opportunities, and potential expansion areas

• Build and maintain relationships with existing customers

• Identify customer needs, challenges, and product preferences

• Identify new market segments, industries, and geographic regions for growth opportunities

• Work with sales and product development teams to develop targeted marketing strategies

• Develop and implement marketing plans and campaigns for technical products and services

• Create marketing content, including sales presentations, product brochures, case studies, and whitepapers

• Support sales efforts through technical collateral and product messaging

• Coordinate industry trade shows, conferences, and events

• Manage trade show logistics, booth setup, and promotional activities

• Track and analyze marketing metrics and performance indicators

• Assess lead generation, conversion rates, and return on investment for marketing initiatives

• Recommend improvements to marketing initiatives based on performance data

Pay: 40-60/hr

Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State or local law; and Holiday pay upon meeting eligibility criteria. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs which are direct hire to a client.

Pay Details: $40.00 to $60.00 per hour

Equal Opportunity Employer/Veterans/Disabled

Military connected talent encouraged to apply

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.