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Digital Optimization & Testing Analyst - 64277907 - JF

Job Code: 64277907
Job Location: Plymouth, MN
Category: Technical Publications
Last Updated: 03/06/2019
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Job Description:
Responsibilities
• Drive the end-to-end optimization and testing program for all company eCommerce digital properties
• Perform analyses and develop solutions to complex problems - Present formal results, insights, and recommendations to the broader digital group including product owners, designers,  analysts, and strategic  decision makers
• Own executing the end-to-end optimization processes, including prioritization, implementation, measurement of KPIs, clear next-step recommendations and quantification of value/impact delivered.
• Continuously run and evaluate results from A/B and multivariate tests, segment-based targeting, and behavioral targeting to iteratively improve customer experience, consumer marketing  funnel progression,  conversion rates and revenue.
• Shape the work by connecting with stakeholders to understand business and consumer needs, gather test requirements, gather necessary qualitative and quantitative data, form hypotheses,
develop predictions,
 
Requirements:
• Four-year degree in mathematics, computer science, economics, business, or related equivalent degree
• 3+ years of experience leading digital initiatives with a focus on onsite and cross-channel optimization testing
• Experience and increasing responsibility in digital analytics, preferably Google Analytics
• Strong experience with conversion optimization concepts and best practices for responsive web, mobile apps and digital marketing campaigns
• Strong experience with A\B and MV testing tools
• Experience with Power BI, SQL and Tag Management
• Digital marketing optimization experience including measurement of SEO/M, email, display, remarketing, etc.
• Working knowledge of front-end code (HTML, CSS, JavaScript) to fluidly converse with designers, developers and UX partners
• Experience with voice of customer tools such as Medallia, Foresee or Hotjar
• Experience with Tableau, JavaScript, Alteryx a plus
Must Have:
1) Quantitative Analytics - Voice of Customer, building surveys
2) Digital Analytics - site optimization, understanding how data feeds the tools and presenting them to business Users
3) Testing - "Design of Experiments (Testing A versus B using tools)"
 
For more information about this position, please contact the Entegee New Hope, MN office at 763-577-9000 or engineeringteam@entegee.com.
 
Please reference job # 64277907JF
 
Equal Opportunity Employer
Minorities/Women/Veterans/Disabled
 
 

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Entegee is an equal opportunity employer. Entegee considers applicants for all positions without discrimination on the basis of race, color, religion, sex, national origin, age, marital or veteran status, disability, or any other legally protected status. No question in the website is used for the purpose of limiting or excluding any applicant's consideration for employment on any basis prohibited by local, state, or federal law.

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